Influencer Marketing Facts You Need To Know
Consumers today have moved past the paid television ads and billboards. They don’t take in what brands are telling them at face value and turn to influencers for honest reviews. Influencers are deemed credible because of their expertise in specific niches and their ability to engage with their followers, build relationships and gain trust. As a result, businesses are leveraging the power of influencers to promote their products or services with paid content, attributing to the rise of influencer marketing. In this context, influencers can organically increase attendance at your event by leveraging your platform to generate buzz, create meaningful interactions with your audience and mobilise their followers to participate in your event.
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