8 Simple Reasons Why SEO Is A Long Term Game
Infographic created for Will Mullins
From solo entrepreneurs to significant companies, SEO (Search Engine Optimization) is a mandatory discussion in the workplace. SEO becomes a vital topic for brands because it helps improve their site rankings to achieve higher ROI and conversions, in other words, higher sales.
However, SEO is not a trivial topic since there are many things to discuss. People in charge of SEO must know that they have to deal with long dynamic work. Let’s find out why SEO is a long-term game for eight simple reasons.
1. SEO is Always Changing
You must keep your SEO updated to keep it ranked high in SERPs. This is because Google changes its algorithm 500-600 times a year. If you’re not anticipating changes, your site will be left behind.
2. Rankings don’t happen overnight
If you’re developing a new website, you need to be patient to see your SEO result. According to Google, you’ll need around 4-12 months to see tangible results from SEO.
3. Your competitors are doing SEO
Whatever industry you’re in will always be competitors, and your competitors are also working on their SEO. In 2016, companies spent more than $65 billion working on SEO. So, don’t be slack!
4. The compounding effect of SEO
When you execute your SEO well, you’ll recognize its impact. The result of SEO will compound over time, just like a good investment.
5. SEO is a form of advertising
SEO can also be a form of advertising. When your site is ranked high in SERP, it will get broader exposure to target audiences. The more people know your site, the higher the chance for them to make a purchase is heightened. However, you’ll need an SEO expert to optimize your site continually.
6. Google loves fresh content
To optimize your SEO, you need to update your content constantly. Studies show that posting new content regularly and editing your old content can help improve a site’s ranking and traffic.
7. Stopping SEO prematurely is a waste of money
Working on SEO should be done continuously. That’s why only doing it for 1 or 2 months is a waste of time and effort. Ongoing optimization and link-building will bring tangible benefits to your business.
8. Stopping and starting SEO can raise alarm bells in Google
When you stop optimizing, your site’s rank may drop drastically. There’s a term called link velocity that refers to the rate at which links are pointed at your site. If you’re building links regularly, and then you stop, this will change link velocity and can cause your site’s ranking to drop.
Conclusion
After all, SEO is a must thing to do for businesses of all sizes. Not only is it impactful for raising site traffic and ranks, but SEO also plays a vital role in reaching wider audiences. Moreover, it’s proven to improve conversions for higher sales.
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