BrandFan Infographic

Brand fan facts

Brand fans purchase and make recommendations to their friends and family members

What Are The Top Reasons People Become Brand Fans?

Facebook

Twitter

Current customer

32.9%

23.5%

Special offer/deals

36.9%

42.5%

Friend are fans of the brand

6.2%

6.3%

Interesting or entertaining content

18.2%

22.7%

Service, support, or product news

5%

3.5%

Other

0.7%

0.7%

How Many Brands Do They Follow On Facebook?

12.01% 1

53.47% 2-6

21.2% 5-10

13.32% 10+

Purchase and Recommendation Behavior of Brand Fans

Brand fans are engaged consumers

Facebook

Never

Sometimes

Usually

Always

Consider the brand when

in the market for the product

2

34.41

40.90

22.69

Buy the product or

service from the brand

2.99

36.66

42.89

17.46

Recommend the

brand to others

3.99

33.92

39.15

22.94

Twitter

Never

Sometimes

Usually

Always

Consider the brand when

in the market for the product

1.96

26.67

47.75

23.62

Buy the product or

service from the brand

3.14

31.37

45.88

19.61

Recommend the

brand to others

2.75

30.9

35.86

29.41

An Overwhelming Majority Are Influenced by Their Online Experience

23.6% downloaded a branded app on their mobile device

70% participated in a brand-sponsored contest or sweepstakes

24% produced content in order to participate in a contest held by a brand

Has an online experience ever influenced whether or not you bought a product/service from a brand? YES 97.09%/ NO 2.919%

Top 5 Most Popular Consumer Brands on Facebook and Twitter

Fan (facebook)

Follower (twitter)

Coca-Cola

41,714,101

534,840

Converse

30,0640368

N/A

Starbucks

29,953,462

2,450,618

Red Bull

28,042,534

607,587

Oreo

26,276,634

40,361

Sources: razorfish.com, Econsultancy.com, SocialMediaToday.com

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