BrandFan Facts You Need to Know
Have you ever loved a brand so much that you couldn’t stop talking about it? We’ve been there before and dub these so-called fans “brand fans.” Brand fans purchase and make recommendations to their friends and family members
What Are The Top Reasons People Become Brand Fans?
People become brand fans for a number of reasons. Many are current customers that continue to purchase from the brand. A large number of people become fans due to special offers or deals. Entertaining content can also influence people to become brand fans. So, it’s important for brands to invest in content marketing and advertising.
| Current customer | 32.9% | 23.5% |
| Special offer/deals | 36.9% | 42.5% |
| Friend are fans of the brand | 6.2% | 6.3% |
| Interesting or entertaining content | 18.2% | 22.7% |
| Service, support, or product news | 5% | 3.5% |
| Other | 0.7% | 0.7% |
How Many Brands Do They Follow On Facebook?
12.01% 1
53.47% 2-6
21.2% 5-10
13.32% 10+
Purchase and Recommendation Behavior of Brand Fans
Brand fans are engaged consumers. They won’t need to think a lot before making a purchase from a brand they love. When a person loves a brand, they will go out of their way to get a product from that specific brand.
| Never | Sometimes | Usually | Always | |
| Consider the brand when
in the market for the product |
2 | 34.41 | 40.90 | 22.69 |
| Buy the product or
service from the brand |
2.99 | 36.66 | 42.89 | 17.46 |
| Recommend the
brand to others |
3.99 | 33.92 | 39.15 | 22.94 |
| Never | Sometimes | Usually | Always | |
| Consider the brand when
in the market for the product |
1.96 | 26.67 | 47.75 | 23.62 |
| Buy the product or
service from the brand |
3.14 | 31.37 | 45.88 | 19.61 |
| Recommend the
brand to others |
2.75 | 30.9 | 35.86 | 29.41 |
An Overwhelming Majority Are Influenced by Their Online Experience
Having a memorable online experience can also influence people to become fans of brands.
23.6% downloaded a branded app on their mobile device
70% participated in a brand-sponsored contest or sweepstakes
24% produced content in order to participate in a contest held by a brand
Has an online experience ever influenced whether or not you bought a product/service from a brand? YES 97.09%/ NO 2.919%
Top 5 Most Popular Consumer Brands on Facebook and Twitter
| Fan (facebook) | Follower (twitter) | |
| Coca-Cola | 41,714,101 | 534,840 |
| Converse | 30,0640368 | N/A |
| Starbucks | 29,953,462 | 2,450,618 |
| Red Bull | 28,042,534 | 607,587 |
| Oreo | 26,276,634 | 40,361 |
Sources: razorfish.com, Econsultancy.com, SocialMediaToday.com
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