What’s The ROI of Digital Marketing?
As E-commerce continues to grow, digital marketing is becoming a must-have tactic for businesses to succeed online. Digital marketing comes in different types— blogging, organic search, email marketing, webinars, social media marketing and video marketing.
It is possible for the ROI of digital marketing to be improved with the use of webinar software. Benefits include increased traffic, leads/customers and an overall better experience when using your website or social media channels.
When it comes to digital marketing, the sky is the limit. You can use blogs, organic search, email marketing, video marketing, or even social media. For your business to survive, it’s important to market your brand online. Merely existing with a website isn’t enough these days. You need to put in the effort to get your brand out there. The good news, there are a lot of ways you can do this.
Create Content Wherever You Go
A good way to increase your brand’s online presence is with consistent content creation. You can hire a professional content writing agency to help create unique and effective content. You can post on your blog or resort to guest posting, which is an awesome technique for growing backlinks. Backlinks are key when it comes to increasing your online presence. With more backlinks comes a higher ranking–giving you the chance to appear on top of SERPs.
You should also promote your content consistently. One way to do so is by utilizing email marketing. Sending an email to thousands of recipients can be tedious. Thankfully, there’s a way to send mass emails without all the hassle. Gmail has a lot of neat tools email marketers can utilize. For example, did you know that you can send mass emails on Gmail for free?
It’s also important to be active on social media platforms. According to research, around 91% of marketers experienced increased exposure due to their social media marketing efforts. Research also mentions that around 81% of millennials check Twitter at least once a day
With social media, We know that there are various social media platforms that exist and are always increasing. For example, Facebook and Instagram. These two media constantly update their platforms. Right now, if you use Instagram, you can customize Instagram fonts and adjust them to your needs.
To help you understand digital marketing a little bit better, we suggest you check out this infographic we whipped up for our Birthday giveaway winner, Chris Labbate of SEO Bank about the real ROI of Digital Marketing to help you decide which digital marketing channel is ideal for you.
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