Infographics play a definitive role to direct traffic to your website. All you need to do is a good understanding on what occasion we need infographic and the right place to publish it.

Once we can ace those two, it’s only a matter of time for you to get that unlimited traffic Google can bring you.

Infographics are visual representation of information and data. It often highlights information that can be used to market a product or service.

In contrast to texts and audio, visual data is much easier to be stored in our brain.

Research have proven that 90% of all information stored in brain is visual. It explains why a whopping 80% of internet users prefer scanning through a web page than reading every single word on it.

And when visitors are only scanning, or skimming through your articles, it doesn’t matter how magnificent your content is because nobody will read it anyway.

Your contents deserve to be out there and read by the public, not left abandoned in the corner of your website in an unvisited page.

This is where infographics step in, and why it became the Internet’s user’s most loved format to present an array of data.

They are highly shareable to most places on the internet, namely social medias, blog posts, landing pages, emails, and even printed materials.

Not only that, bloggers can also embed infographics on their website. This means more backlinks, and backlinks are always welcome.

Infographics are still holding the top rank of the internet content, therefore those who already reaped success with infographic keep producing them periodically.

The demand of infographics increases 1% each day, and so does their numbers on the internet.

Creating infographics can cause a chain reaction called link-building.

First, the infographic is published as a content to a website, or as a social media update.

Second, if the target readers find it interesting, they will share it on their Facebook, Twitter, and other social media.

Having a large publication or a famous blogger in the same industry sharing the infographic will be a big help to get a big traffic increase.

Ultimately, the infographic by itself helps your website rank higher on Google.

Although the exact algorithm is kept in the dark, Google tracks how many visitors have been on a specific page.

In short, the more visits you get on your website, the higher the chance that Google considers your website valuable for certain keywords.

There are so many ways to convey information with infographics, but essentially, it is a combination of data and visuals supporting it.

Just like any other market, we need a buyer or a target market to sell our product first.

In infographics, we need to know who will read this infographic, and more importantly: “what will the readers get from it?”

There are different types of readers

For this purpose, we devide them into two different types, the Brain and the Heart.

Narrative infographics are visual storybooks. This type of infographics delivers emotional value needed to convey the message.

However, narrative infographics are in fact NOT just stories. It’s more a story-driven collection of data.

It takes a string of data, for example human population from 2000 to 2015 to put narrative infographics into your pot of viable choices.

Narrative infographic is perfect when combined with a timeline.

Besides, a narrative infographic has a huge chance to go viral. You can always count on neat visuals and compelling story to attract views and get the viewers talking and sharing.

Statistical infographics rely on facts and figures to communicate messages in a clear, concise manner.

It’s basically a string of relevant statistics and facts presented together to convey a message or prove an argument.

Human mind tends to be more receptive when facts are presented with numbers and percentages. However, not everyone is best friends with math and statistics. Since human memory is predominantly visual, numbers that are visually presented with charts are easier to remember.

The strong feature of a statistical infographic is it presents a rational/objective point of view. It also appeals to a more seasoned audience who prefers a thorough, analytical approach to the subject matter.

The plants in your backyard might just survive with rain and groundwater, though they will be much better if you provide fresh water every now and then.

Backlinks for your website is just like fresh water for your plants.

Your website will be able to grow with organic traffic, but it will grow better, and likely to grow faster, with backlinks.

What makes infographics so effective in generating backlinks?

• 01

  Infographics are the most shared content on the Internet.

  Infographics generate four times more interest on social media networking sites, which in return increase chances of getting backlinks.

  Facebook, Twitter, Google+, StumbleUpon, LinkedIn, and Pinterest are the particular hotspot for infographics. On Instagram, with its 40+ millions monthly active users, infographics rank among the most shareable contents.

• 02

  Infographic backlinks boost your domain authority, page rank and website traffic.

  During 2 year period (2012-2014) infographics search volume increased 800%. If that does not ensure you to make at least one infographics, I don’t know what does.

  An example can be taken from KISSmetric’s co-founder, Neil Patel. On average, an infographic Neil published can generate over 371 backlinks and more than 21,000 visitors.

• 03

  Backlinks perform better than traditional marketing.

  Backlinks have been proven to deliver 54% more leads compared to the traditional outbound marketing.

  When a website embeds an infographic from your website, it is very likely that that particular website is in the same industry as yours. There’s a great chance their viewers are also in your targeted demographics.

Now that we’ve established the power of infographics for getting backlinks, it is important to note that NOT all infographics are made equal.

Some can net you a bajillion backlinks and get your site’s visitors buzzing and sharing to their social circles, while others just barely made a blip in the blogosphere.

The ones that succeed are generally made with precision and creativity. While the creativity part is highly dependent on the creatives producing the infographic, we can give you some insights about what you need to to improve the precision.

Make it easy to remember.

The point of making an infographic is not only to turn people’s heads, but also to make it stick with them.

Your content needs to be unique and memorable. Wrap an established idea in a new setting, throw a personal touch for a change, and avoid clichés and overused themes.

Choose a fresh and relevant topic.

If your website is all about bicycles, you might not want to have brain cancer as your infographic topic because they are completely IRRELEVANT to your brand.

However, you might want to create an infographic about lung cancer as bicycles do not cause air pollution, and promoting awareness about clean is something your audience can get behind.

Once you found a relevant topic, make sure it is fresh and if possible, is (or about to go) trending.

An infographic about how Windows XP 98 was developed will not generate much interest over the internet, but when Microsoft is about to launch their latest OS, an infographic showing the history of Windows will generate a good amount of interest.

Include enough data points.

Having an adequate amount of data points is important. Your infographics shouldn’t be too complex nor too simple.

Compile as many data as possible, but only choose a few (about 7-10) that you deem most important, and can be explained clearly and briefly.

Show your expertise.

Another reason why you should pick a topic that is relevant to your field is to show your expertise.

Even if you have a huge website in general insurance with 150,000 visitors per day, it won’t help you much when you write an infographic in the computer programming field.

Given your knowledge and experience, posting an infographic about ‘insurance scams’ or ‘what to look out for when shopping for insurance’ will be more useful to your visitors.

You can, however, extend your reach by getting an expert in other fields guest-posting on your website.

Include sources.

Remember to cite the sources where your data came from. Citing sources used in your infographic provides academic credentials, as well as provide neccessary attribution and credits to the original writer/publisher.

Keep your sources up-to-date and avoid referencing user-generated sources. This means Wikipedia, Yahoo Answers, or online forums are off limits. Track down the sources cited in such platforms (if any) and verify the data.

Credit yourself.

As you’re building links and brand, you need something to make your viewers realize it is your infographic.

It can be in form of watermark, a certain arrangement or illustration style of the infographic.

Anything that can refer your the readers back to you when they see your infographics on the internet.

Earlier we’ve explained about different type of infographics based on the type of data.

Now we’re going to explain about different kinds of infographics, based on the format of the infographics: static and interactive infographics.

Static Infographic

You are probably already familiar with this type of infographics as it is the most commonly distributed. Static infographics are image files (usually in .JPEG or .PNG format), and can be found on virtually any social media platforms.

Interactive Infographic

Interactive infographics usually take form of a web page designed in a way that allows interaction between the viewer and the data presented.

This creates a more immersive, engaging experience, and enables presentation of complex data, which can be less feasible on static infographics.

You’ve aced your first infographic? Congrats! Still, it’s not a reason to stop.

Your first success in driving backlinks with an infographic should not be your finish line. Those visitors will expire.

There’s more to infographic link building than just having 10,000 visitors today.

If your goal is to build a massively crowded website, it is only the initial step in a hundred miles journey.

No idea what to do next?

Have you made one?
Tell us in the comment section below, we’d love to hear your stories!