52 Digital Marketing Facts You Should Know(To Get More Sales!)

Introduction

Whatever types of business you run, marketing is essential component. It is ever changing and we always need to redo our thinking.

Although it may sound counter-intuitive, marketing does not start with a new idea or innovative product.

It begins with the customer, they are the one who make your business successful and this is where the marketing process begins.

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INTERNET MARKETING IN GENERAL

Internet marketing is all about generating traffic from the Internet. In today’s world, Search Engine Optimization play a huge role in getting those free traffic.

But how do you build quality traffic to your website? What factors you should consider most to get more juices from it?

80%of consumers say they do “a lot of” online research before making significant purchase decisions.

40%of online users count on social media when making a purchase decision.

Pinterest pins are worth 63 cents each.

Roughly half of all employed online adults also said digital media has changed the way they work, including the number of people they have contact with (52% of respondents) and the number of hours they work (36%).

70%of content marketers are creating more content that they did a year ago.

96%of online adults use social media regularly.

Almost 28% of marketing budgets are spent on content by B2B Marketers.

64%of purchasing decisions of customers rely on blogs than newspapers.

Companies leveraging email marketing have 27% more opportunity to convert customers.

Facebook drives more referrals than any other social platform.

Stacking a pile of CD-ROMs would stretch 80,000 km beyond the moon to reflect current digital information capacity.

Visual content is a key component in each of the top five most effective B2B marketing tactics.

The top three marketing priorities for B2B this year will be: content marketing, social media marketing, and branding & website.

52 Digital Marketing Facts

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Social Media Marketing

When it comes to buying decision, trust is really important. If you are hesitating before you bought a product, a nudge from a friend that already bought the same product will take you to the right direction.

In today's world, this happens everyday in social media. Everyone is sharing their experiences, everyday, in social media.

66% of marketers believe that digital marketing is one of the best media to succeed.

Blogs with more visual appeals and images attracts 94% more page views.

Companies with an active blog generate 69% more leads per month.

On average, content marketers are using 12 different tactics.

60% of marketers at least create one piece of content each day.

If a customer has a positive experience with your company, they’ll tell 15 people about it, on average.

B2B marketing teams spend 33% of their budget on content marketing.

Only 44% of companies outsource their content marketing efforts.

Average buyers consult 11 consumer reviews on the path to purchase.

Viewers retain 60% of what they see but only 20% of what they read.

Email is the most popular communication for digital marketers.

Content shared on Thursday has the longest “link lifespan” (people are still clicking on those links several days later).

The top media social channels B2B marketers are using for content marketers are (in order): LinkedIn, Twitter, Facebook, YouTube.

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Content Marketing

Content marketing is all about attracting audiences to curated content that you own, with your marketing goals in mind.

Content marketing is a long-term strategy. If you are going to implement content marketing, make sure you do your research and define your goals.

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

Conversion rates are nearly 6x higher for content marketing adopters than non-adopters.

93% of B2B marketers use content marketing.

Content production is the biggest challenge for 44% of marketers.

73%of organizations have someone in place to oversee their content strategy.

Almost 60% of marketers reuse content 2-5 times. They generate “snackable” content based on assets.

74% of people suffer from glossophobia (fear of public speaking).

76% of marketers blog, and 73% publish case studies.

The demand of infographics has increased 800% in the past year.

80%of marketers claim that their blog is useful, or better.

People will only spend 10 seconds on your website before leaving if they don’t connect to your marketing message.

The least-trusted types of online promotional content include advertising and push text messages.

The top metrics used to measure content marketing success are website traffic, revenue, keyword traffic and conversions, & SEO engine rankings.

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Email Marketing

Few years back, most businesses and internet marketers saw email marketing as the ugly duckling of internet marketing. A lot of things has changed in the last few years, and now many businesses are reporting great success with carefully implemented email marketing strategies.

Using a properly segmented email list, it is possible for businesses of any size to send out multiple campaigns each month that target specific customers. Plus, you can couple this with text blast marketing for even greater reach.

For every $1 spent on the email marketing, the average ROI is $44.25.

You have just 4 seconds to grab your readers’ attention and interest them.

30% of email recipients open email based on the subject line alone.

Using marketing automation can increase conversion rates by over 50%

Email is nearly 40 times better than Facebook and Twitter at acquiring customers.

60%of marketers’ time is devoted to digital marketing activities.

If an email does not display correctly, 71.2% will delete it immediately.

Email with social sharing buttons increase click through rates by 158%.

91%of consumers check their email at least once a day on their smartphone.

Email marketing spend grows 10% year over year.

Half of respondents in one survey said a website’s design is the no.1 criteria for determining a company’s credibility.

The average person now spends more time online than with TV and all other media.

Marketers consistently ranked email as the effective tactic for awareness, acquisition, conversion, and retention.

52 Digital Marketing Facts

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I know it’s really a lot to take in when
you want you make something great.

But when you notice and understand all of these facts, your content will obviously rank up on the surface on digital marketing realm. If you want our help to visualize your content, we’d be delighted to help.

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