A Quick Guide to Instagram’s IGTV
Instagram has changed the game for social media marketing thanks to its picturesque filters and users ranging from the average teen to world-renowned celebrities. Recently, the image-sharing giant ventured into video content with its newest feature— IGTV. Influencers use it to showcase their daily lives outside of the usual curated photos, and celebrities use it as a comprehensive marketing platform for their brand.
Bad Reviews
IGTV has garnered mixed reactions. Some content creators welcomed the new feature with open arms. However, there was a significant amount of criticism about IGTV from Instagram users as well.
Many found the vertical format challenging to adapt to. Before, videos on Instagram stuck to a 1:1 ratio. Many content creators have to recreate their previous videos to fit the new feature with the new vertical format.
Other than that, Instagram started as a photo-sharing app. As video content begins to take over the Internet, Instagram users find the platform’s shift to video content concerning since they initially focused on static images. The transition to video content means that loyal Instagram users have to adapt to the change as well.
The Silver Lining
Despite the worry, IGTV has proven to be successful and remains a permanent feature on the platform. Like Youtube, users can upload and enjoy long-form videos on Instagram. The only difference is the vertical format.
Many brands have used IGTV in their marketing campaigns. For example, Netflix used the feature to promote Riverdale by having Cole Sprouse, an actor on the show, eat a sandwich. Other brands have used IGTV to connect with their audience and build a community by uploading tutorials, Q&As, and other videos.
Curious about what else IGTV can do? Don’t worry, we got you covered. We made a comprehensive guide about Instagram’s IGTV: how it works and how people use it for Instagram growth.
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