New Kids on the Block: Centennials
So, now we have generation Z, who are known as digital natives or centennials. This generation was born after 1996, when technology became sophisticated, and people began to adapt to the new era of technological advancement.
Centennials have never known life without the internet, which brings typical impacts to the way they live, consume, and their character. How will business now prepare for Centennials?
Having further research to know better about the latest generation to hit the job market is the best answer to prepare businesses or companies in getting Centennials as their target customers or employees.
Here is some information you need to know about Centennials. You can also check out this interesting infographic from us for a better and deeper understanding of the Centennials.
Characters
Most Centennials are very familiar with technology which has shaped their characters into adaptive, competitive, curious and adventurous. Besides, they are very open and live by their motto.
These young people like to purchase things, and they prefer to do so on their smartphones. Unlike other generations, Centennials trust reviews from other customers when they decide to purchase things.
In addition, there is a distinction in the way each generation uses social networks. Centennials tend to share their images on Snapchat and post pictures on Instagram, which is the best way for businesses to connect with them and discover their interests.
Working Style
In their lifetime, They have never known a non-digital world. In other words, there is a potential for remote work offers with their ability to handle multiple tasks and flexible working times. This can be very advantageous for businesses to have this generation as their employees.
Most of them like being freelancers, trying to build a startup, starting a content writing business, and other jobs that don’t require an opportunity to meet in person. Only skills that can be delivered virtually such as voice acting, graphic designer, translator, etc.
According to a case study, 90% of Centennials desire and value human connection when it comes to their at-work communication.
Centennials have their own typical way of working. They have discovered the right work-life balance with ambition and are motivated to bring a positive change.
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