Demistifying Online Coupon in Canada Infographic
Canadians need to know their online shopping behavior as one of the most avid internet users worldwide.
Coupon hunting becomes necessary for Canadians before purchasing goods in eCommerce or stores.
Many eCommerce, big enterprises, and small businesses in Canada provide online coupons to attract prospects.
Before hunting for more coupons, let’s demystify online coupons and buyer behavior in Canada.
What is an Online Coupon?
Online coupons or digital coupons are special offers from sellers or eCommerce in the form of discounts, cashback, or other offerings.
Providing online coupons is a part of a business’ marketing effort to attract people and convert them into customers.
Online coupons are one of the most potent triggers that drive people to make a purchase and keep returning.
Types of Online Coupons
There are some types of online or digital coupons, which follows:
1. Downloadable coupons
As the name suggests, customers can download coupons directly from the company’s website, email, or social media.
2. Mobile coupons
Sometimes eCommerce or online sellers provide online coupons that are only available for smartphone users. In other words, buyers can only use them through mobile apps.
3. Coupon codes
Sellers and eCommerce can also provide coupon codes consisting of numbers and letters. Customers can enter it during the checkout process to get the offer.
4. Automatic discounts
As the online shopping industry is growing fast, eCommerce and online sellers can provide automated discounts during checkout.
The Value Minded Shoppers in Canada
Most buyers in Canada are value-minded. That is when they’re conscious of the price and sensitive to promotions.
Value-minded shoppers are the ideal consumers for businesses as they:
- Look for recommendations before buying
- Make a shopping list or plan beforehand
- Post reviews on a company’s website or social media
- Become influencers for others
Online Coupons Benefits for Businesses
As a marketing strategy, online coupons bring many benefits for businesses, which are:
- Deliver the best ROI of all coupons
- Easy to implement
- Improve conversion rates
- Build loyal buyers
- Convenient for buyers
- Traceable progress with online metrics
Takeaway
In conclusion, digital or online coupons benefit both customers and sellers.
As customers can get remarkable offers through online coupons, sellers can turn them into recurring shoppers and help their business to grow and last long.
See the infographic below for more information about online coupons in Canada.
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