History of Ray-Ban Wayfarer Infographic
In terms of iconic fashion, it’s safe to say that Ray-ban Wayfarer has made it to the top list as it has been around for five decades.
Ray-ban Wayfarer has become one of the most enduring fashion icons of the 20th century, making it a timeless brand in the industry.
With countless fans, Ray-ban has successfully crafted its journey. Let’s go down the memory line to see the history of Ray-Ban Wayfarer.
1952
Wayfarer marked the transition between a period of eyewear with thin metal frames and an era of plastic eyewear, thanks to an optical designer, Raymond Stegman.
The 1960s
Ray-Ban got massive recognition in the 60s when pop culture icons like John Lennon, Audrey Hepburn, JFK, Roy Orbison, and James Dean wore its pieces.
The 1970s
Ray-Ban’s sales took a dip as Ray-Ban fell out of fashion. In this period, oversized glasses reigned supreme on the disco floor
1982
Wayfarer had not fully recovered from the drought. But, it successfully made an appearance in The Blues Brothers movie.
1982 – 87
In 1982, Ray-Ban made a bold move by signing a $50,000 a year contract to place their eyewear in movies and TV shows.
1983
Thankfully the price was worth the result. Ray-Ban got their significant return thanks to Tom Cruise donning the classing Wayfarer in the Risky Business Movie. Ray-Ban even hardly kept its Wayfarer in stock.
The 1990s
Ray-Ban once again had to overcome hard times as the frames became unpopular. Around this time, the wraparound frames outcompeted wayfarers.
2001
Ray Band redesigned their frames with smaller and less angular ones. Also, they substituted acetate with a lighter injected plastic.
The late 2000s
Celebrities began wearing vintage frames, and Wayfarers made many appearances in movies and music videos. The demands for vintage Wayfarer frames came to rise again.
2007
Ray-Ban re-introduced their Wayfarer design with more color and pattern options, like checks and camouflage.
Wrapping Up
Ray-Ban’s popularity and longevity until recent years resulted from their enormous efforts to innovate and compete in the industry.
No wonder many top-class celebrities and numerous people in the world still value Ray-Ban as one of the best sunglasses brands to complete their fashion.
See the following infographic to discover more about Ray-Ban’s journey.
Embed This Image On Your Site (copy code below):
