The Holiday E-Commerce Growth Guide
Seeing stores get packed during the holiday isn’t a new sight for us. Some people shop fiercely during those periods since stores often give significant discounts.
Some iconic shopping seasons are Christmas, Black Friday, Thanksgiving, Labor Day, and Mother’s Day.
Christmas is by far the most favored season for shopping online or offline. The sales rate during this period reached 777.3 billion in 2020.
As a seller, you need to know that discount is not the only thing shoppers want.
There are more appealing offerings that can make your target customers go crazy.
Without further ado, let’s discover the holiday e-commerce growth guide below.
Shopping Trends
As mentioned previously, the sales rate during the holiday season always increases significantly.
This is in line with the fact that 92% of shoppers purchase products during the holiday season.
Use trade shows to capitalize on this trend and reach more potential customers.
Take a look at some additional statistics on buyers’ behavior below:
- 48% of shoppers did most of their shopping on or before Cyber Monday.
- 41% of shoppers purchased from a new retailer.
- 25% of shoppers had done some holiday shopping before Halloween.
Most Desired Offerings
Moreover, sellers should know what shoppers want the most when shopping. In other words, what kind of offers do they desire.
The most-wanted offerings are free shipping, followed by easy return service, and the price rate of your products compared to other sellers.
Quick Tips to Help Boost Holiday Sales
There are several tips that you can do to boost your sales during the holiday season.
Take a look at a list of 17 tips to maximize your service during the holiday, which are:
- Promote peak holiday purchase dates
- Upsell and cross-sell to increase average order value
- Don’t require registration at checkout
- Optimize for mobile
- Make sure pages load quickly
- Increase email frequency
- Decorate!
- Build your email list with a gift
- Make discounts attractive
- Provide quality customer support
- Make gift cards easy to purchase
- Use a loyalty program to bring them back
- Provide special offers in exchange for reviews
- Offer free return shipping
- Help them make it personal
- Help them make it personal
- Offer gift wrapping
Wrap up
Applying all 17 tips above is not necessary to boost your sales. Choose those that apply to your business, and prepare to be busy packing for orders during the holiday!
Learn more about the 17 points above in the infographic below.
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