Where and when you need an Infographic
An infographic can be a powerful marketing tool to reach and attract audiences to become target customers.
Many companies have been embedding infographics in their website and social media as a marketing strategy.
There are many reasons why companies use infographics, such as:
- Infographics are visual representations of data.
- Infographics help highlight information and visualize data to market a product or service.
- The role of visual aids in infographics allows the audience to engage more with the topic or brands.
- Infographics are easier to understand.
When reading a long block of text, people tend to scan and skim rather than read thoroughly, making it challenging to locate the specific information they seek when choosing your brand.
In that case, infographics come to the rescue to deliver vital details or messages straightforwardly, streamlining the decision-making process.
Besides, visual aids help the brain to work more efficiently. This is in line with the fact that 90% of information sent to the brain is visual.
Moreover, almost half of the audience will respond better to infographics than text.
Infographics help you become famous.
The popularity of infographics is increasing at a constant rate. The demand from audiences and the production of infographics increase by 1% every day.
The number may seem small, but it’s a good sign of a significant rise in the future.
Infographics help your site rank higher on Google, improve link-building activities, and increase social media engagement.
Use Infographic when
There’s no limitation in the use of Infographics. They can help present data in various fields and for many purposes. You can use an infographic when:
- You have lots of facts and statistics
- There’s content you want to become viral
- You want others to use your content on their site
- You want to increase your brand’s exposure
- You need to increase traffic
- You want to demonstrate expertise
- You need to visualize a message
- You want backlinks
Where to publish infographics
Infographics are sharable, making them one of the most accessible content forms to go viral. You can publish infographics on:
- Blog posts
- High traffic pages
- Social media
- Landing pages
- Dedicated pages
- Printed materials
Providing an infographic along with your written content benefits you and your audiences. Your audiences will retain information faster while you drive more traffic.
Look at the infographics below to discover more details.
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